Q4 2020 Performance of Top Fashion Games on iOS in Europe

In the fourth quarter of 2020, several fashion-themed games on the iOS platform have shown significant engagement among users in Europe. Using data from Sensor Tower, let's delve into the performance of these top five fashion games.

Acrylic Nails!, published by Crazy Labs, experienced a decline in downloads from 650K in the last week of September to 342K by the end of December. Weekly active users followed a similar downtrend, starting at 1M and dropping to 570K in the same period.

Project Makeover by Magic Tavern, Inc., on the other hand, saw a dramatic increase in downloads, from just over 1K in late September to a peak of 755K in the last week of December. Revenue surged from 7K USD to 600K USD, and weekly active users grew from 69K to over 1M by the end of December.

Lion Studios' Nail Salon 3D showed a considerable rise in downloads from just 107 in late September to 292K by December's end. Weekly active users also saw a significant increase, starting at 52K in early November and reaching 441K by the quarter's close.

CRAZY STYLE LTD's Super Stylist Fashion Makeover generated consistent revenue throughout the quarter, starting at 14K USD and peaking at 31K USD in the last week of December. Downloads remained fairly steady, with a slight increase from 48K to 58K, and weekly active users saw a gradual growth from 488K to 519K.

Lastly, Yes, that dress!, another title from Lion Studios, experienced fluctuations in downloads, with a high of 71K in mid-October, decreasing to 31K by the year's end. Weekly active users peaked at 89K in mid-October and then settled to 46K by the end of December.

For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower's platform offers comprehensive analytics.